our quality standard

HIVE is built for real life clothes — school clothes, play clothes, spill-juice-on-them clothes.

We accept well-made, recognizable brands that hold up to kids, washing machines, and hand-me-downs.

If it’s something you’d happily buy again for your own kid, you’re probably in the right place.

Big-Box & In-House Favorites
These brands make up the backbone of everyday kids’ wardrobes — and they move well in the HIVE.

Target
Cat & Jack, Cloud Island, art class, Goodfellow (youth basics)

Walmart
Carter’s (Walmart lines), Athletic Works, Wonder Nation

Athletic & Activewear
Because kids run, climb, slide, and never stop moving.
Nike
Adidas
Under Armour
Puma

Everyday Apparel Brands
High-rotation, high-confidence labels parents already know and trust.
Gap / Gap Kids
Old Navy
H&M
Zara
Primary

Baby & Early Years
Soft, durable, and built for constant rotation.
Carter’s
OshKosh B’gosh
Cloud Island

Premium & Outdoor (Welcome in Smaller Amounts)
Great brands — just less common in everyday rotation.
Patagonia
Columbia
The North Face

What We Don’t Accept
Fast-fashion novelty brands. Clothes with stains or holes, cracking graphics, or stretched-out fabric, Promotional tees, event shirts, or one-off logos.
If you’re unsure — don’t overthink it.

Our system is designed to surface what works and quietly filter out what doesn’t.

You have questions ...

Check out FAQs below to learn more.

What is a “B”?

A B is a bundle of three ready-to-wear outfits, packed neatly in a brown paper bag.

Where do they come from?

Each B is sourced from nearby zip codes, packed up by parents like you.

How much does a B cost?

During our local beta, B’s are priced at $25. For a limited time, take $10 off your first order with code TAKE10 at checkout.

Do I pick the clothes?

No, the system is built on speed and efficiency. You should expect three quality outfits that you would send your kid to school in.

How do I order a B?

Just click “Order a B” on our website. Tell us your child’s size and style (Boy/Girl), and we handle the rest.

What sizes do you offer?

For our beta launch, we’re focusing on the most in-demand sizes:
2T, 3T, 4T, 5T, 6, 7, 8, 10. Baby sizes will be added soon.

How does delivery work?

We partner with local gig-drivers to pick up from one parent and drop off to another—often within hours.

Do I have to send a B to receive a B?

No. You can order a B anytime, whether you’re sending one or not.

How do I send a B?

When you’re ready to pass clothes forward, click “Send a B.” Pack 3 outfits in a brown bag, seal it, and set it outside for pickup. That’s it. At this time we are not accepting pajamas, socks or underwear. Each B should be only seasonal (I.e. shorts vs pants) bottoms and tops.

What counts as an outfit?

A full outfit is typically: top + bottom, or a one-piece, like a romper or dress. They should be in good condition—clean, functional, and something you’d be happy to receive. No stains. Absolutely no holes. If you would send your child to school in it, it likely counts as an outfit.

What happens after I send a B?

Once the next house approves it you earn $5 credit toward your next one. pretty sweet, right?

What if the B I receive is a bummer?

Tap “Not Approved.” You won’t be charged for that B, and it helps keep the Hive healthy. We'll collect the B for you. And sender who gets two B's rejected will be prohibited from sending more for a certain period.  

Do I need a special bag?

Just grab a brown paper bag and write the gender and size on the side!

Are the clothes clean?

Yes. Every B is freshly laundered, curated, and ready to wear straight out of the bag, even though we know you'll still wash it. (that's ok!)